Electronic Shelf Labels

E Ink (electronic ink) is a type of display technology, with high visibility and contrast, a wide view angel and low power requirements. The technology has been used in Amazon Kindle for many years. Now more and more store and warehouse are using it as a replacement of the traditional label.

Electronic Shelf Labels

Electronic Shelf Labels (ESL) offer Retailers the ability to wirelessly update content on shelving signage quickly and efficiently, without the need to print paper tags and deploy store representatives to change them manually.

In addition to reducing the overhead to support frequent price changes, ESL also offers Retailers the ability to update pricing as often as they need (dynamic pricing), while at the same time reducing pricing errors to customers. Retailers can offer in-store promotional pricing that matches their on-line channels, respond to their customer traffic patterns in real-time, and reduce wastage through seamless promotional pricing changes for perishable goods. ESL can not only be used to update pricing but also to display promotions, competitor pricing, social reviews, product ingredients, source of origin, automated currency conversion, inventory levels, and much more.

E Ink based ESL & Retail Signage Displays offers many benefits over traditional paper-based or LCD based displays:
•Extremely low power consumption allowing up to 5-year battery lifetimes
•Very wide viewing angles allowing ESL tags on the very top and bottom shelves to be easily readable by customers
•Superior optical performance even under strong store lighting conditions
•Aurora ESL Tags support -25C operation for use in Chillers and Freezers
•Spectra 3-color ESL tags support highlight Red and Highlight Yellow colors allowing Retails to easily differentiate promotion or sale items


1: Q: How to update the content of the ESL labels?

A: We provide two ways to update the contents: Wired, wireless. The wireless solution is getting more and more popular now and more convenient for use. You can update thousand labels in seconds.

2: Q: How long will the battery last?

A: Each label comes with a 1200 maH battery and it can run at least 5 years. (update 4 times per day, total 7300)

3: Q:Is that possible to integrate the labels into our own system?

A: Yes. We can provide SDK or API.

Local Solution Provider

GeekStudio is a New Zealand based ESL (E Ink) product and solution supplier which is based in Auckland. We can provide ESL products and solution according to your special requirements. We can provide SDK or API if you intend to create your own solution.

Please contact us for more details.